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Guide

A demo day judging rubric juries finish.

Long jury forms get half filled, so MyStartupValley Events uses a short rubric: a Pitch, Maybe or No call, then team, market, traction and ask scored 1 to 10.

Updated by the MyStartupValley team.

How it works

Two sides, one link. Scroll through the steps; the real screen changes beside them.

You, the organiser

Where both sides meet

Invite founders and investors who fit your event from MSV Find. Founders see how many investors here fit their sector and stage. Investor names stay private until both sides agree.

Founders, investors and mentors

The rubric

First call: Pitch, Maybe or No

One decision before the detail, so a strong score never hides a juror who would not back the startup.

Team, 1 to 10

Who is building it, and why this team can win.

Market, 1 to 10

How large and how urgent the problem is.

Traction, 1 to 10

Proof so far: users, revenue, pilots or letters of intent.

Ask, 1 to 10

How much they raise, and what it buys in the next 12 to 18 months.

Run the jury

  1. Brief the jury before the first pitchWalk through the call and the four criteria, so every juror scores the same way.
  2. Send each juror their private jury linkJurors open it on their phone and see the startups in pitch order.
  3. Score as each founder pitchesThe call first, then the four scores, while the pitch is fresh.
  4. Add a feedback note for each founderOne or two lines a founder can act on beats a score with no reason.
  5. Compare averages, not single scoresThe event report shows the average jury score out of 10 and the scores by startup.
FAQ

Questions.

Can I change the judging criteria?

Not on MyStartupValley Events. Every jury scores the same four criteria, team, market, traction and ask, so every juror scores the same way.

Why make a Pitch, Maybe or No call first?

It records the juror's overall view before the detail. A startup with good scores and a row of No calls needs a second look before it is accepted.

How many startups should one jury see?

About 8 to 12 in one sitting keeps scores consistent. Split a larger field across two panels and compare averages.

More: How to run a demo dayPitch event checklistNetworking at startup eventsDemo day reportVolunteer check-inSponsor deckImport attendees

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